LAB 2

Part I: Uses of meta tags

1)         <meta charset="UTF-8">

character_set; Specifies the character encoding for the HTML document

2)         <meta name="keywords" content="HTML, CSS, JavaScript, Laide Yusuf, Blog">

Keyword; The above code define keywords for search engines:

3) <meta name="author" content="Laide Yusuf">

            The code define the author of a page

4)         <meta name="description" content="Laide Yusuf Blog">

The above code define the description on a webpage.

Part III: Search Engine Optimisation (SEO):

Based on the articles I have read, the below point will be employed when designing my websites

1) Make your site easier to navigate; Page navigation is a main thing we should consider when developing a web page, this is one of the first thing visitors notice. Easy navigation can help visitors quickly find the contents they want. The below points will be deployed when building my sites.

* Plan the navigation based on the website homepage

* Allow the possibility of a part of the URL being removed.

* Prepare two sitemaps; 1 for users and 1 for search engines.

                                                   

2) Page Loading time; Fast sites response can increase user satisfaction and can also improve the overall quality of the website. Slow loading time can have a slight impact on the page ranking, it can also affects the amounts of visitors that visits the webpage. I will deploy the below tips to boost the page speed.

* Optimize Database

* Test using Google PageSpeed Insights (https://developers.google.com/speed/pagespeed/insights/)

* Use of Cache when available

* Use of Content Distribution Network to distribute the load of delivering content.

3) Use of Meta Description; uses of clear description meta tags can give a site an advantage in search engine results pages. It can also increase the click-through rates. Google might also use them as a snippets for a webpage. Below points will be considered when creating a website.

* metadescription should be less than 156 characters.

* I will see it as a conversion factor, which might help in getting a searchers attention

4) The structure of URLs; The URL of a page is an important factor to be considered when building a web page. Using a short URL can increase the search ranking positions, it can also benefit of serving as a link from a visitor forum, blogs or other online venues. I will consider the below points when creating a webpage

* Have a semantically correct URL

* Exclude dynamic parameters when possible e.g (id)

* Try to match the URL to titles of the page


_________________________________________________________________________________